A single wrong click by an employee can cause a data breach, reveal confidential corporate information, publish financial statements, or expose sensitive negotiations. Financial institutions are battling data breaches more than ever today. The financial sector is a frequent target of phishing, ransomware, and other malicious attacks.
Cybersecurity headlines are again crowded with news of unfortunate cyber attacks, which serve as a good reminder of why it is crucial to have adequate cybersecurity measures in place at the organizational level and follow cyber hygiene best practices at the individual level. Following are the major security headlines of this week.
While doing the right things is crucial for managed service offerings, doing things the right way is critical to the MSP’s success. The ideal setting is when the MSPs do the right things in the right way and at the right time. Here are some dos and don’ts that MSPs must follow to attain maximum profitability and customer retention.
The number of cyberattacks is increasing at an alarming rate. The majority of these cyber attacks are not even reported, and at times, not even detected. To ensure that your organization isn’t targeted by one such malicious attack, you must ensure that your organization has a robust cybersecurity posture and adequate ransomware protection and phishing protection measures in place. This week’s headlines cover some major cyberattacks that will give you a good idea of what you can expect if your organization does not have a solid cybersecurity posture.
Emails continue to remain the primary method of business communication in the digital era and have not lost their relevance decades after their inception. Today, they serve several other crucial purposes, marketing being one of them. Businesses (especially online ones) extensively use email marketing to keep in touch with their existing users and customers, target a new customer segment, etc. According to a recent survey, almost 65% of small businesses prefer email marketing over direct social media channels such as Instagram and Twitter. Hence, it is clear that businesses cannot afford to ignore email marketing in today’s times. However, to ensure success through this marketing channel, it is crucial to evaluate and review the efficacy of your email marketing strategy and process, and this is where an email audit can be of significant help.
There is not much you can do when one of the social media or messaging app giants you use was attacked by threat actors, and all your critical information has now fallen into their hands. The need to adopt cybersecurity measures and maintain cyber hygiene is more than ever before. This week’s headlines discuss the newest security firm mergers, investments, and serious hacks, among other crucial developments in the cyber world.
The digitized age has witnessed malicious actors and cyber adversaries singling out MSPs as their key targets. Be it ransomware, data breaches, phishing attacks, or any other mode of attack, MSPs remain at the frontline against attacks. By targeting MSPs, attackers can find easy victims in their clients, who often appear to be sitting ducks for malicious actors. Amidst these challenges, top MSPs are reinforcing their defense line to secure themselves and their clients.
The goal of any business-to-business organization is that clients do business with their help. One of the paths to that goal is eliciting interest from the clients to do business with the organization. Email marketing can be a highly effective and primary means to achieve that objective. With more than 4 billion global users in 2020, email marketing is still king, and organizations leave no stone unturned to leverage it along with email security.
An internet sales company needs to be recognizable. A large number of loyal customers will lead to increased business profitability. To achieve this, you need to choose the right marketing strategy.
If you’ve opted for bulk email marketing to improve communication with your clients, it’s worth using special email tools to automate your email campaigns.
The best protection strategy against a cyber attack is to prevent it from happening by identifying the weak links before they can be exploited. This week’s cybersecurity headlines are all about the vulnerabilities organizations miss out on, which remain in their systems and how threat actors keep exploiting them. Here are the cyber headlines of this week.
Social engineering serves as an open back door for cybercriminals. Attackers don’t bother to create an elaborate plan of how to get into a company’s system. Phishing can guarantee their goal will be achieved. According to Verizon’s 2021 Data Breach Investigations Report, this attack is leading the top of breaches in 2020 with 38%. That explains the serious financial company losses due to phishing. Let’s find out what it is and how to identify it.
With the advancements in technology, the sophistication of malicious actors has also improved by leaps and bounds. Organizations must counter such a circumstance by creating firewalls to maintain robust email security. These attacks are becoming more rampant and frequent. It is here that Artificial Intelligence has a significant role to play. With both Artificial Intelligence (AI) and Machine Learning (ML) becoming more intelligent by the day, it is time that they are leveraged to their full potential against such attacks.
Cyberattacks continue to infiltrate systems because our email security measures are still not robust enough in comparison to the malicious tactics deployed by the adversaries. Hence there is a need to understand current cyber-attack trends and adopt the right cybersecurity tools. Here are the latest security headlines from this week to keep you abreast of various cyber happenings worldwide.
Email security is undoubtedly a priority for small businesses. However, while focusing on the email marketing strategy, they might overlook the basics. For 87% of B2B marketers, email serves as the prime channel of distribution. At the same time, organizations lost more than $1.8 billion due to ’Business Email Compromise (BEC) attacks in 2020. It highlights the importance of setting up the email strategy and policy in the right way. Email marketing can become a powerful tool to attract new clients and engage the existing ones with the right approach. However, businesses must avoid some general mistakes while setting up professional email for their brand and using the same for marketing purposes, as discussed below.
Spam is referred to as “Unsolicited Commercial Email”. The spam filter is a type of program or software designed specifically to block unsolicited and indiscriminate content sent over the email. Constant nuisance created by an information system security threat named SPAM is not going anywhere for coming years. Spam mail titles are too catchy that one tends to read the mail and this infects the organization’s networks and information system.
The war against cyber threats is perhaps a never-ending one, which is why robust preparedness and using the right cybersecurity tools is the need of the hour to tackle today’s cyber threats. This week’s cyber headlines discuss some of the latest measures adopted by global governments and organizations in an attempt to ensure cybersecurity for everyone, among other crucial headlines.
Incidents of malware infection have been so regular that they are no more news to organizations worldwide. A single system infection is still within the control of the IT Security teams, but when it occurs at a significant scale, it can prove spine-breaking for the organization. Hence, there need to be contingency plans to counter it even before it comes to such a stage. Organizations must prepare a robust malware incident response plan and keep it ready for immediate implementation.
The concept of ‘Email Blast’ is the cornerstone of Email Marketing. It is a phrase that relates to the act of shooting a single email message (which is generally a promotional message informing the recipients about a new product or offer) to addresses on huge email lists concurrently. Despite email blasts being helpful and time-efficient, lack of competent strategic planning makes it a risky activity at times. How can a promotional email regarding a dieting offer appear appealing to a client who is a big-time food-lover and is always hunting for attractive food offers? Such blunders often occur, and that is where you need to reframe your thinking process and change the strategies.
Today, we are in the digital age, where advanced technology makes everything easier. The advantage digitalization offers to organizations is especially remarkable. Organizations like banks that had to deal with millions of people and billions of transactions daily can now manage a large proportion of their customers online. As a result, online banking is gaining in popularity, thanks in part to the convenience it accords the customers.
The cyber headlines are once again crowded with news of attacks, patches, mergers, and data theft. Here are the top global cybersecurity updates of this week to help you keep abreast of the latest happenings in the cyber world so you can learn from the mistakes of others and adopt cybersecurity practices in advance and keep your critical data from falling into the hands of cyber adversaries.