Should You Make Use Of A Free SMTP Hosting? How It Helps!

Hosted SMTP is a standard part of many email hosting packages. It helps organizations manage their official communications, from regular emails to mass promotional messages. In earlier days, people also knew the Simple Mail Transfer Protocol (SMTP) as the “the sent mail server”. It is a push protocol, which is used to send the emails.

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The Fundamentals Of SMTP

SMTP is an application layer protocol. In free SMTP hosting, the SMTP server (either individual or ISP) follows a set of instructions to determine who sends the mail, and how to do so. Given below is the functioning of SMTP:

  1. The client builds a TCP connection to the SMTP server.
  2. An email is sent across this section. The SMTP server is on the listening mode.
  3. A connection is initiated on the port, as soon as the server listens to the TCP connection.
  4. After the connection to the TCP is established successfully, the mail is sent.

There are many paid versions of solutions that offer hosted SMTP available in the market. However, many organizations still opt for free SMTP hosts, Gmail SMTP host being one such reliable service.

MORE: SMTP Host Gmail

Which SMTP Server to Use In A Business?

When it comes to SMTP hosting, enterprises need to choose a solution that offers a high delivery rate. They can go for these two usage categories:

  1. Third-party SMTP email servers.
  2. Self-hosted SMTP server: This involves setting up the entire infrastructure and may prove to be a cumbersome task for some businesses.

Thus, organizations can either choose to buy SMTP server or go for free service providers. Many providers offer SMTP hosting at no charge, which falls into these four categories:

  1. Email service providers
  2. Web hosting providers
  3. Free email providers like Yahoo, Gmail, etc.
  4. ISPs or Internet Service Providers

Since businesses require a professional and dedicated SMTP host, they usually go for email hosting service providers, such as Moosend. While there are many merits in choosing a free SMTP host, it might not be a wise decision if your business is growing. For example, Google’s SMTP relay service allows users to send only 3,000 emails a month. Thus, it can hinder the growth prospects of an enterprise.

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Best Free SMTP Service Providers

MailGet Bolt

This free SMTP service comes with a high deliverability assurance. It has the following features:

  • List cleaning feature: It reduces the bounce rate by deleting the invalid emails.
  • Segmenting the list: It creates multiple segments of the email list.
  • Responsive email templates: It improves the engagement rate by making it mobile-friendly.

SendinBlue

This is one of the best SMTP relay services. It allows users to send 9,000 emails in a month without any cost. The key USP is that it is easy to configure and use.

Pepipost

It allows the users two options to choose from – SMTP relay or Web API, to send emails. In its free plan, users can send up to 30,000 emails in a month.

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