In the digital age, sending emails that land straight in your recipient’s inbox instead of the dreaded spam folder is crucial for any business or individual wanting to connect. But how do you ensure that your email is recognized as legitimate and not a clever guise for phishing attempts? This is where understanding SPF—Sender Policy Framework—steps in as your email’s best ally. It’s not just a technical jargon; it’s a fundamental element in your email strategy that can make or break your communication efforts.
In the digital age, sending emails that land straight in your recipient’s inbox instead of the dreaded spam folder is crucial for any business or individual wanting to connect. But how do you ensure that your email is recognized as legitimate and not a clever guise for phishing attempts? This is where understanding SPF—Sender Policy Framework—steps in as your email’s best ally. It’s not just a technical jargon; it’s a fundamental element in your email strategy that can make or break your communication efforts. This guide will walk you through the ins and outs of configuring SPF records for AWS SES, helping you enhance your email deliverability and protect your brand from imposters. Let’s dive into the world of SPF and discover how even a little setup can change the way you communicate online!
Email sending services are platforms that facilitate the management and delivery of transactional and marketing emails for businesses, ensuring high deliverability rates. These services often include features such as robust APIs, dynamic email templates, and user management capabilities, all designed to enhance communication efficiency and engagement with customers.
A permerror in SPF indicates that there is a permanent error with the Sender Policy Framework (SPF) records, preventing proper interpretation of your domain’s email authorization. To resolve this issue, you should ensure that there are no multiple SPF records for your domain, check for syntax errors in the existing record, and limit the number of DNS lookups to comply with the SPF specification, which means using efficient mechanisms and avoiding unnecessary complexity.
Email marketing is the most effective digital marketing strategy. That’s because its ROI (return on investment) is the highest—3600% to 4200%.
But that’s not for any ordinary email marketing campaign. For that much ROI, your emails have to be highly personalized. In different studies, 82% of marketers reported an increase in their open rates with personalization.
You might have heard that email authentication protocols are only for businesses, but that’s not entirely true!
Don’t you think email security is crucial for everyone, including businesses that send email campaigns and email service providers (ESPs) that facilitate them? If so, you can agree with us when we say that email authentication is a must for every entity in the email ecosystem, including the ESPs.
What is Apple Business Mail and how can you set it up using Apple Business Connect
by DuoCircle
Apple Mail is not very prominently used in business emails because, unlike Gmail, Yahoo, and other mailboxes, it doesn’t support BIMI. However, Apple has taken the initiative to resolve this issue. With the latest iOS 18.2 update, Apple is now letting its users send branded emails that carry their unique identity. In simple words, you can send emails that show your brand logo and name, just like BIMI. This is done to build trust among companies regarding email authentication.
Apple Mail is not very prominently used in business emails because, unlike Gmail, Yahoo, and other mailboxes, it doesn’t support BIMI. However, Apple has taken the initiative to resolve this issue. With the latest iOS 18.2 update, Apple is now letting its users send branded emails that carry their unique identity. In simple words, you can send emails that show your brand logo and name, just like BIMI. This move enhances email security and builds trust among companies regarding email authentication.
Stop your emails from landing in spam folders with trusted email authentication
by DuoCircle
If your business relies on email marketing, you would understand the pain of having your well-crafted and strategized emails land in recipients’ spam folders. As per a deliverability test conducted by EmailToolTester, almost 16.9% of emails don’t reach the intended recipients’ inboxes; out of these, 10.5% get marked as spam, and 6.4% go missing altogether. So, for example, if you tried reaching out to 1000 people through an email campaign, 169 of them won’t see your email in their inboxes.
What is DNS and why is it the backbone of the internet?
by DuoCircle
DNS stands for Domain Name System, which is often referred to as the phonebook of the internet. Just as a phonebook helps you know the phone number of a person or organization, DNS also lets you know the IP address of a website. It’s complicated to remember the numeric and alphanumericIP addresses of so many websites; that’s why you just type the name of the website in your browser’s search bar, and DNS steps in to retrieve the IP address corresponding to the website so that you land on the desired webpages.
Best practices for sending bulk emails on Gmail: A detailed guide
by Duocircle
Reaching out to your target audience in today’s highly competitive time requires not only great skills but a fail-proof strategy as well. Sending bulk emails is one such surefire strategy that enables you to reach out to a large audience with your brand message. However, if you fail to adhere to Gmail policies and local regulations, your emails can soon turn out to be spammy. When you follow the right practices, it guarantees that your emails will reach the right inboxes and resonate with your audience. Also, you won’t be easily marked as a spammer!
Mailchimp is a popular email marketing service that businesses use to create, send, and analyze email campaigns. If you also use Mailchimp, configuring SPF, DKIM, and DMARC will enhance your email deliverability and email security.
Microsoft’s Per Day Limit on Exchange Online Bulk Emails to Minimize Spam Instances
by Duocircle
From January 1, 2025, all Microsoft Exchange Online users will be subjected to a daily limit of 2,000 external recipients per 24 hours. The reason for implementing this limit is to stop overburdening the resources involved in the process. Microsoft Exchange Online was never designed to send bulk emails, and that’s why the resources are not capable of handling high-volume email traffic.
How Can Third-Party Marketing Agencies Send DMARC Compliant Emails on Behalf of Others?
by Duocircle
Businesses often outsource marketing work to third-party agencies as they have people with special skill sets and expertise in areas like branding, digital marketing, social media management, media relations, content creation, etc. Moreover, it’s a cost-effective measure because hiring an in-house marketing team can be heavy on pockets, especially for small and medium-sized businesses.
Learning to Trace Back Emails to Their Source IP Addresses
by Duocirccle
Tracing back emails to their source IP addresses helps identify scams, spam, phishing, and spoofing emails by linking you back to fraudulent senders. The drill includes examining the email header containing routing details and email metadata.
Google and Yahoo are Making it Mandatory to Deploy DMARC For Anyone Sending More Than 5,000 Emails Per Day
by Duocircle
Email service providers have been constantly trying to cut off all possible ways hackers exploit to send phishing and spoofing emails. Recently, Google has made another announcement according to which any company sending more than 5,000 emails per day is required to deploy DMARC to minimize the likelihood of recipients receiving fraudulent and phish-y messages. Moreover, incorporating the one-click unsubscribing feature has also become mandatory to ensure receivers aren’t bombarded with hundreds of unwanted marketing emails.
Google Calendar’s updated anti-spam settings have improved its cybersecurity posture, but third-party service providers are unhappy. Are the measures necessary, or is Google being anti-competitive?
Using generative AI for writing emails has proved extremely handy for businesses because it saves time and human labor. But it has limitations that can be risky for organizations on the business, society, and cybersecurity fronts.
Spam filters are a critical aspect of email marketing. This text provides a comprehensive understanding of how spam filters work and how to avoid spam filters to increase the success of your campaigns and reach your target audience effectively.
